Dollar Tree To Luxury
Challenge: Take a cheap dollar-store product and visually transform it into a high-end product.
Solution: Using, black and gold, colors often associated with luxury, I created product packaging that accurately represents this high-end rebrand. I created two new logos and a display that effectively positions the product while using typography to present information in a way that justifies and reinforces its higher price point. I also packaged the brush in a sturdier container, better reflecting its elevated quality.
When displaying makeup products and tools, gondolas are filled with products and information to try and catch the eye of customers.
So, along with the new packaging, I created an ad to help bring attention to the new product that can not only be displayed on the gondola but as a window advertisement as well